Métro, more than ever Montrealers’ favourite weekday paper

Montreal, April 2, 2013 - Métro is more than ever the most widely read Monday-Friday paper on the Island of Montreal, well ahead of every other newspaper, according to results published on March 27, 2013 by NADbank (Newspaper Audience Databank). It is also the second most-read newspaper each week in the Greater Montreal area, with 812,900 readers.

"We are consolidating our position as the uncontested leader among Montreal's newspapers. We have in fact widened the gap between Métro and other newspapers, and on a weekly basis we now have 119,000 more readers than our closest competitor," said Daniel Barbeau, Publisher of the Métro newspaper in Montreal.

Not only that, Métro is consistently the most popular paper with young and active city dwellers. On a weekly basis, it is the most-read paper by young readers aged 18 - 34.

Island of Montreal Results, Number of Readers

Source: NADbank 2012 Island of Montreal

About Métro Montréal

Métro Montréal, the most widely read daily paper on the Island of Montreal, reaches more than 215,500 readers a week, Monday to Friday (source: NADbank 2012).  With its staff of 17 local journalists and its partnership with a worldwide network of more than 500 journalists, Métro excels at offering quality content that is effectively presented and meets the needs of an educated and demanding readership, largely composed of young city dwellers.  Since Métro's introduction in 2001, it has become a key source in the world of information. 

Wholly owned by Transcontinental Inc, through its subsidiary TC Media, Métro is a local edition of Metro International, which reaches more than 18 million people in 23 countries every day.

About TC Media

Canada's leading provider of media and marketing activation solutions, employing about 4,000 people, TC Media reaches 24 million consumers in Canada through its integrated multiplatform offering that includes print and digital media, the production of magazines, newspapers, books and custom content, mass and personalized marketing, interactive and mobile applications, TV production and door-to-door distribution.

TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has about 9,500 employees in Canada and the United States, and reported revenues of C$2.1 billion in 2012.

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For more information or interview requests:

Métro Montréal
Laure Barnouin
Marketing Director
Telephone: 514-392-2041
laure.barnouin@journalmetro.com

TC Media 
Katherine Chartrand
Director, Internal and External Communications
Telephone: 514-392-2091
katherine.chartrand@tc.tc